I’ve always been intrigued by the power of celebrity endorsements. While earning my Marketing degree at Emerson College, I studied them critically and analytically.
I wonder… Even if the celebrity stays out of trouble/rehab (cough, Lindsay), the focus always seems to be on the celebrity and not on the actual PRODUCT. To me, that’s a very risky gamble to take, even if it does bring in lots of money in the beginning.
Question of the day: How many times have you been influenced, either positively or negatively, when purchasing a product or service that’s endorsed by a celebrity? How much of your decision of whether or not to purchase is determined by the celebrity? Have you ever regretted purchasing a product because the endorsing celebrity later did or said something negative?
Also, what do you think about Adele’s comment, “I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted. I think it’s shameful when you sell out.” Is the celebrity really selling out, even when she or he truly believes in the product?
I want to hear what you think!