Curves, Cats, and Creams

Do Curves Appeal to You? Lei Welch Says You’re Not Alone!

on June 27, 2014

For blog Lei Welch


The body acceptance movement is gaining steam every day and projects such as Project Curve Appeal are an essential part of keeping it chugging forward, their mission statement being to “Correct the distorted perception of curvy females around the world while uniting, empowering, and educating curvy women to celebrate, embrace, and enhance their beauty, fashion, and their curve appeal.”

I was so proud to interview one of the women who is helping to keep the fire burning, Project Curve Appeal’s Birmingham, AL, city manager, Lei Welch. Read on to learn more about Project Curve Appeal and how you can get involved!


EM: Why did you choose to become Project Curve Appeal’s city manager?

LW: Actually the position choose me. I was asked to be the assistant manger and, when the person who was supposed to be the manager couldn’t take the position, I decided to take on the position of Chapter Owner/Manager here in Birmingham, Alabama.


EM: What specifically do you do as a city manager and what do you like best and least about it?

LW: It is my responsibility to grow the chapter and get exposure and to get like-minded women to be part of the journey. I have loved being part of Project Curve Appeal, which is a division of Pink City Corporation based out of Atlanta, GA, since 2008.

What I like least is networking; you run into people who want to charge you outlandish prices and offer sub par service.


EM: Having lived in both New York City and Birmingham, two very different cultures, would you say that curvy women are treated differently in both places? Why or why not?

LW: Yes, they are treated differently because, wherever you live, you are subject to that person’s prejudices.  But I do believe New York has more plus size designers than the south, unless I just can’t find them.


EM: Do people usually react positively or negatively when you tell them what you do? Why?

LW: No one reacts negatively to my face but every time I share what Project Curve Appeal is, the responses are positive and some people are shocked because they weren’t aware such a thing existed.


EM: Out of all the projects you’ve worked on with Project Curve Appeal, which one has been your favorite? Why?

LW: Our first fashion show, held on March 22nd, was called  “Spring in the City”.  I learned valuable lessons about interacting with people; the good, the bad, and the ugly. But, at the end of the day, I am ready to host another one.


EM:Do you feel that Project Curve Appeal has made a difference in the way curvy women are perceived by others and themselves? Why or why not?

LW: By all means, yes! The visual communication, the words of affirmation, and being around positive women who are forging relationships all make a huge difference.


EM: Who is your personal favorite designer and why?

LW: Ericka Murdock, a local designer that lives here in Alabama. I like her look because it compiles a lil of this and lil of that.


EM: Who has been the biggest influence on your own personal style?

LW: My mommy, for instilling in me the love of heels.


EM: What would you say to the critics who claim that encouraging people to accept themselves as they are will lead to an increase in the obesity epidemic? 

LW: I disagree with the critics that say self-love will promote obesity. It’s all about health. Whether you are slender or heavy, the possibility of being unhealthy is a threat. There is some truth that “we are what we eat” and to exercise will counteract that, as much as I hate to admit it. But I found something that fits my personality, which is Zumba; I love dancing. I suggest you find something that speaks to you, something that doesn’t become boring.


EM: What is Project Curve Appeal’s next big project or event?

LW: And the scroll unrolls…lol.  Our beach party “Curvy Style” is up next, and many other great things are on the horizon.


EM: What are your plans for Project Curve Appeal, the curvy fashion industry, and yourself for 2014?

LW: For Project Curve Appeal, to grow the business and have fun doing it. For the industry, inspire more designers to design with us in mind. For myself, to continue to do what I do until it’s done.


Find Lei on:




Find out more about Project Curve Appeal on:




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Instagram: #curveappeal101


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