Recently, I was introduced to KeepYourPantsOn.com, and I was so impressed that I agreed to take them on as a public relations client. Here’s why: founded in 2007, it’s the first and only website focused on the $1 billion women’s belts market, helping women to look sexier, feel slimmer, and accentuate their assets by creating a personalized retail experience, offering an exclusive collection of belts for women, including leather belts (both genuine and imitation), waist belts, skinny belts, stretch belts, hand-made belts, beaded belts, and much more.
For decades, women, especially plus size women, have used belts to make bold fashion statements, to breathe new life into old outfits, and to sculpt and shape their figures. Despite their vitality, women’s belts remain an afterthought to most major retailers, often hanging sadly on lifeless, “help yourself” belt racks scattered randomly throughout the store, resulting in a tedious shopping experience that lacks the same excitement and “thrill-of-the-hunt” associated with handbags, shoes, and jewelry.
The website offers hard to find indie designers and micro brands such as the breathtaking belt buckles by Kimberly Grace and Boston’s own designer Kathy Dichter of KDichter Designs. With an easy-to-use fit guide, customers can quickly identify the most flattering styles for their shape. KeepYourPantsOn.com even has a user-friendly DIY belt section, making customization and personal style simple for both the straight and plus size woman.
“We are doing to women’s belts what Victoria’s Secret did to lingerie”, says KeepYourPantsOn.com founder and CEO, Sivan Soffer. “We’re bringing this neglected fashion staple to the forefront by focusing on one thing only- our customers’ belt needs, which is why 90% of our customers purchased their first belt online with us.”
Visit KeepYourPantsOn at:
Twitter at @keepyourpants0n